communication

Using Target Audience Analysis to Aid Strategic Level Decisionmaking

Author: Dr Steve Tatham The author explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues and how that information might be used by senior strategy makers as a tool for testing and refining strategy. He makes a compelling case that the science of Target Audience Analysis …

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The Impact of the Media on National Security Policy Decision Making

Author: Dr Douglas V Johnson II What is the impact of the media upon national security policy decision making? Do network news personalities exert genuine power over the national command authority? Does the photograph of a mob dragging the body of a dead American soldier through the streets drive policy decisions? If the answers to …

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